As an organisation committed to health literacy, we focus on developing and promoting health information that is accurate, accessible, useful and actionable
Our approach to health literacy aims to:
All these elements of health literacy are critical to our goal of empowering people through knowledge – enabling individuals to make informed decisions about their health, and providing health workers the knowledge and tools to support them, in difficult and often hostile contexts.
We prioritise people-centred design principles , working with users to develop products that meet their needs and are relevant, credible and inclusive.
We use learning and evidence from health literacy, behaviour change and digital marketing research and practice to inform and improve our content and approach.
We work through partnerships – across government, academia, private sector and third sector – as the best way to create high quality, sustainable programmes.
We use our understanding of technology to prioritise inclusive digital approaches, and our knowledge of the context to create realistic solutions.
We strive to understand and learn from how our content, resources and platforms are being used; whether and how they are supporting intention, change and action; and how they could be iterated for greater impact.
Our approach will continue to evolve, guided by our own results and learning, and wider evidence from the sector and beyond.
Photo credit: Kate Iorpenda. Photos are used for illustrative purposes. They do not imply health status or behaviour.